That Viacom is essentially encouraging its Web audience to repost its materials is also the latest indication that big media companies are trying to glom onto Internet concepts such as viral marketing and community sharing while still maintaining some control over the shows they create. Viacom's Comedy Central is likely just the start for the embed code, and executives here at the Media Summit entertainment conference said they believe Viacom will likely offer it on other properties, such as the Web sites for Nickelodeon, MTV and Spike TV. "We haven't put videos quite so front and center as they are today." "I think it's fair to say is a more video-centric site than maybe it has appeared in the past," Flannigan added.
"YouTube throws down the gauntlet for any television network or content producer to ask, 'Why is it better for people to consume our video on YouTube rather than my site?'" Erik Flannigan, senior vice president of digital media for Comedy Central, said Thursday during an interview with CNET. After months of fruitless negotiations, Viacom last week demanded that YouTube remove 100,000 clips that featured the company's television shows or movies. And while Viacom executives say they're not trying to take the Google-owned video-sharing site head on, there's no question that relations between the two companies are chilly. The idea behind the strategy, experts believe, is to find a "workaround" to YouTube.
FAST AND FURIOUS 7 SONG LIST YOUTUBE CODE
That embed code duplicates one of the more popular features of YouTube: the ability to easily post videos on other Web sites and blogs. The company recently began offering so-called embed code that allows fans of popular programs such as the The Daily Show and The Colbert Report to post clips to their pages or blogs. Viacom executives here at the Media Summit Conference won't say exactly what they intend to do, but it's already apparent they plan to put some power behind the promotion. Viacom representatives have been quietly telling industry insiders this week that they plan to aggressively promote their revamped Comed圜 Web site. NEW YORK-Viacom may not miss YouTube as much as some people think.
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